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AIA Hefei Hangar Mapping

AIA Hefei Hangar Mapping

Type

Art Direction

Art Direction

,

3D Mapping

3D Mapping

Year

2026

2026

About

Drawn from the AIA Group brand values of Faith, Hope and Love, this projection mapping work unfolds a journey across the boundary between illusion and reality on the facade of the Hefei airport hangar. It opens with a countdown that builds anticipation. The hangar deconstructs into a warehouse-like structure, where metal trusses, grids and components interlock and reassemble layer by layer, establishing the cool, orderly rhythm of an industrial space. The Tree of Life—symbolizing faith, hope and love—then breaks through the ground, its vines unfolding as light points and hearts cluster across its branches. One paper airplane leads countless smaller ones darting forward, signifying that warmth and conviction are passed from generation to generation toward the future. In the finale, the projection slowly aligns with the physical hangar doors; as they open, the virtual vision merges back into reality, carrying the light of AIA's Faith, Hope and Love from the screen to every audience member.

Drawn from the AIA Group brand values of Faith, Hope and Love, this projection mapping work unfolds a journey across the boundary between illusion and reality on the facade of the Hefei airport hangar. It opens with a countdown that builds anticipation. The hangar deconstructs into a warehouse-like structure, where metal trusses, grids and components interlock and reassemble layer by layer, establishing the cool, orderly rhythm of an industrial space. The Tree of Life—symbolizing faith, hope and love—then breaks through the ground, its vines unfolding as light points and hearts cluster across its branches. One paper airplane leads countless smaller ones darting forward, signifying that warmth and conviction are passed from generation to generation toward the future. In the finale, the projection slowly aligns with the physical hangar doors; as they open, the virtual vision merges back into reality, carrying the light of AIA's Faith, Hope and Love from the screen to every audience member.