43
Mapping For Qingdao Beer Festival
Type
3D Mapping
3D Mapping
Year
2023
2023
About
The 33rd Qingdao International Beer Festival opened in grand style on July 14, 2023, at Golden Beach Beer City. The 24 day festival offered visitors a wide variety of experiences. To welcome guests from around the world, we created a large scale digital mapping show titled Colorful Beer City to celebrate the opening of the festival.This mapping production used the facade of the Qingxi Jinpi Craft Beer Experience Hall as its canvas, combining lasers, lighting, and sound to present an immersive audiovisual feast filled with vibrant colors and dynamic effects. The SKGPLUS team integrated culture and storytelling into visual art, infusing the design with freshness, energy, youth, and modern style.The performance was divided into three chapters – Play, Fun, and Cool – consisting of nine sections, including a magical underwater world, a unique beer brewery, a dynamic music band, and a futuristic tech city. The show offered audiences a seamless fusion of light, shadow, and music, enriching festival participation and delivering a memorable experience.
The 33rd Qingdao International Beer Festival opened in grand style on July 14, 2023, at Golden Beach Beer City. The 24 day festival offered visitors a wide variety of experiences. To welcome guests from around the world, we created a large scale digital mapping show titled Colorful Beer City to celebrate the opening of the festival.This mapping production used the facade of the Qingxi Jinpi Craft Beer Experience Hall as its canvas, combining lasers, lighting, and sound to present an immersive audiovisual feast filled with vibrant colors and dynamic effects. The SKGPLUS team integrated culture and storytelling into visual art, infusing the design with freshness, energy, youth, and modern style.The performance was divided into three chapters – Play, Fun, and Cool – consisting of nine sections, including a magical underwater world, a unique beer brewery, a dynamic music band, and a futuristic tech city. The show offered audiences a seamless fusion of light, shadow, and music, enriching festival participation and delivering a memorable experience.
