90
Exponent
Type
Art Direction
Art Direction
Year
2019
2019
About
In this artwork at Moscow’s World War II Memorial Square, the architecture presented a unique challenge: 39 neatly arranged repeating grids, like a sequence of ordered symbols. This structure inspired us to build upon the mathematical concept of “exponent.” Exponentiation begins with the simplest number and, through multiplication, generates new results continuously, symbolizing the accumulation of power, the propagation of life, and the transformation from the finite to the infinite. This concept aligned perfectly with the building’s repetitive pattern, offering us the opportunity to translate abstract mathematics into a visual narrative.In the design, each grid was given its own visual language: geometric deconstruction and reassembly, the rhythm and interplay of light, or abstract imagery symbolizing the universe, life, and energy. Through this treatment, the 39 grids became 39 parallel universes, each governed by its own rules and atmosphere. As the imagery progressed, these worlds remained independent yet converged into a grand ensemble of rhythm and structure, much like the expanding results of exponentiation, illustrating the progression from the singular to the complex, from the microscopic to the cosmic.Visually, the piece relied heavily on black-and-white contrasts and geometric abstraction, reinforcing its logic and structural clarity. Dynamic extensions and rhythmic repetitions allowed audiences to feel the fusion of mathematical rigor and poetic expression. Meanwhile, the close integration of visuals and music drew viewers not only into the tension of the imagery but also into the surging and diffusing energy of the rhythm.On this square that bears the weight of historical memory, we sought to unite the beauty of mathematics with the language of art, echoing the commemorative nature of the architecture while inviting reflection on order, transformation, and infinite possibility. It was precisely this interdisciplinary fusion that led the artwork to win the Gold Prize in the Modern Category at the Moscow Light Festival 2019.
In this artwork at Moscow’s World War II Memorial Square, the architecture presented a unique challenge: 39 neatly arranged repeating grids, like a sequence of ordered symbols. This structure inspired us to build upon the mathematical concept of “exponent.” Exponentiation begins with the simplest number and, through multiplication, generates new results continuously, symbolizing the accumulation of power, the propagation of life, and the transformation from the finite to the infinite. This concept aligned perfectly with the building’s repetitive pattern, offering us the opportunity to translate abstract mathematics into a visual narrative.In the design, each grid was given its own visual language: geometric deconstruction and reassembly, the rhythm and interplay of light, or abstract imagery symbolizing the universe, life, and energy. Through this treatment, the 39 grids became 39 parallel universes, each governed by its own rules and atmosphere. As the imagery progressed, these worlds remained independent yet converged into a grand ensemble of rhythm and structure, much like the expanding results of exponentiation, illustrating the progression from the singular to the complex, from the microscopic to the cosmic.Visually, the piece relied heavily on black-and-white contrasts and geometric abstraction, reinforcing its logic and structural clarity. Dynamic extensions and rhythmic repetitions allowed audiences to feel the fusion of mathematical rigor and poetic expression. Meanwhile, the close integration of visuals and music drew viewers not only into the tension of the imagery but also into the surging and diffusing energy of the rhythm.On this square that bears the weight of historical memory, we sought to unite the beauty of mathematics with the language of art, echoing the commemorative nature of the architecture while inviting reflection on order, transformation, and infinite possibility. It was precisely this interdisciplinary fusion that led the artwork to win the Gold Prize in the Modern Category at the Moscow Light Festival 2019.
