36
Blossom Year
Type
Art Direction
Art Direction
,
3D Mapping
3D Mapping
Year
2023
2023
About
Blossoms flourish as the Year of the Rabbit arrives. This time we created a romantic vision of the Chinese New Year, stepping into a space centered on the Eastern philosophy of harmony between heaven and humanity. We transformed the infinite imagery of the subconscious into colorful butterflies dancing among the boundless stars, immersing the audience in a dreamlike realm where every breath connects them with all things under heaven. If only one word could describe the New Year of the Rabbit we long for, it would be renewal.We also drew inspiration from the local culture of Chongqing, extracting four core elements: mountain abundance, water vitality, classical heritage, and contemporary trends. Mountain abundance reflects the towering emerald peaks of Chongqing’s mountain ranges like a natural screen. Water vitality expresses the city’s life shaped by water, which nurtures all things. Classical heritage tells the thousand year cultural legacy of Ba and Shu, revealing the wisdom of ancient architecture with overhanging corridors and winding roads. Contemporary trends employ the current Guochao visual style, shaping a vibrant and colorful new Chongqing that embraces tradition and modernity alike.
Blossoms flourish as the Year of the Rabbit arrives. This time we created a romantic vision of the Chinese New Year, stepping into a space centered on the Eastern philosophy of harmony between heaven and humanity. We transformed the infinite imagery of the subconscious into colorful butterflies dancing among the boundless stars, immersing the audience in a dreamlike realm where every breath connects them with all things under heaven. If only one word could describe the New Year of the Rabbit we long for, it would be renewal.We also drew inspiration from the local culture of Chongqing, extracting four core elements: mountain abundance, water vitality, classical heritage, and contemporary trends. Mountain abundance reflects the towering emerald peaks of Chongqing’s mountain ranges like a natural screen. Water vitality expresses the city’s life shaped by water, which nurtures all things. Classical heritage tells the thousand year cultural legacy of Ba and Shu, revealing the wisdom of ancient architecture with overhanging corridors and winding roads. Contemporary trends employ the current Guochao visual style, shaping a vibrant and colorful new Chongqing that embraces tradition and modernity alike.
