25
Dragon Bloom
Type
Art Direction
Art Direction
Year
2024
2024
About
At the dawn of the 2024 Spring Festival, we brought to life a vivid celebration of the Chinese New Year upon Chongqing’s ancient Baoding Gate Wall, crafting a realm of light and shadow inspired by the elegance of Eastern aesthetics. Dragons danced in graceful flight, blossoms bloomed in profusion, and mountains flowed with rhythm and vitality. Inner dreams and boundless imagination unfolded into a dazzling spectacle beneath the starry sky, drawing the audience into a joyful and harmonious New Year’s scene, and awakening a sense of connection with the vast universe.In the Jiachen Year of the Dragon, if one word alone could capture its essence, it would be Radiant Times—a symbol of spring’s flourishing vitality and the resplendent spirit of the dragon.
At the dawn of the 2024 Spring Festival, we brought to life a vivid celebration of the Chinese New Year upon Chongqing’s ancient Baoding Gate Wall, crafting a realm of light and shadow inspired by the elegance of Eastern aesthetics. Dragons danced in graceful flight, blossoms bloomed in profusion, and mountains flowed with rhythm and vitality. Inner dreams and boundless imagination unfolded into a dazzling spectacle beneath the starry sky, drawing the audience into a joyful and harmonious New Year’s scene, and awakening a sense of connection with the vast universe.In the Jiachen Year of the Dragon, if one word alone could capture its essence, it would be Radiant Times—a symbol of spring’s flourishing vitality and the resplendent spirit of the dragon.
