103

Kic Kitchen In Wanda Cinema

Type

Art Direction

Art Direction

Year

2016

2016

About

This mapping artwork was specially created for the opening ceremony of Herman Ders exhibition hall in China and was later showcased in a touring exhibition across more than ten cities nationwide. Taking the kitchen space as the starting point of the narrative, it combines the transformation of light, shadow, and architecture to construct a visual journey from warm daily life to futuristic cities.The cabinets and windows of the kitchen become carriers of storytelling. As colors and lighting shift, the space transforms in an instant into an industrial workshop, a modern metropolis, or even a science fiction station. Through continuous transitions, the artwork conveys the design spirit and the force of the times behind the brands overall kitchen philosophy.Beneath the night skies of the nationwide tour, this immersive visual show not only demonstrates Herman Ders pioneering stance as a forerunner but also allows the audience to experience the future imagination woven together by lifestyle and innovative technology.

This mapping artwork was specially created for the opening ceremony of Herman Ders exhibition hall in China and was later showcased in a touring exhibition across more than ten cities nationwide. Taking the kitchen space as the starting point of the narrative, it combines the transformation of light, shadow, and architecture to construct a visual journey from warm daily life to futuristic cities.The cabinets and windows of the kitchen become carriers of storytelling. As colors and lighting shift, the space transforms in an instant into an industrial workshop, a modern metropolis, or even a science fiction station. Through continuous transitions, the artwork conveys the design spirit and the force of the times behind the brands overall kitchen philosophy.Beneath the night skies of the nationwide tour, this immersive visual show not only demonstrates Herman Ders pioneering stance as a forerunner but also allows the audience to experience the future imagination woven together by lifestyle and innovative technology.