54
Qingdao
Type
Digital Experience
Digital Experience
Year
2023
2023
About
The 2024 Qingdao Beer Festival's Mapping show aims to reflect the emotional journey of the audience, which includes anticipation, surprise, excitement, and reminiscence. The show is divided into three main sections: Activation, Dance, and Release. We focus on the relationship between architectural structures and musical melodies, creating a dynamic and lively atmosphere through light and shadow effects synchronized with the music. In the Activation phase, we gradually enhance the sense of energy using the interplay of light and architectural structures. Bright colors and strong contrasts in light and shadow spark curiosity and desire, guiding the audience into the immersive light and shadow environment. The Dance phase emphasizes the synchronization of light effects with the rhythm of the music, creating fast-changing and dynamic visual effects that captivate the audience. The Release phase is the climax of the show, breaking the conventional constraints of architectural structures to make the visuals "fly." Through the use of bright colors and dynamic elements, such as dancing light spots and changing shapes, we aim to ignite the audience's inner passion and vitality, achieving a sense of emotional release. This Mapping show combines architectural elements with visual aesthetics, focusing on artistic expression and visual impact. We aim to create an impressive and visually stunning Mapping show. Using both 2D and 3D techniques, we hope to provide the audience with a feast for the senses, blending visual and emotional experiences seamlessly.
The 2024 Qingdao Beer Festival's Mapping show aims to reflect the emotional journey of the audience, which includes anticipation, surprise, excitement, and reminiscence. The show is divided into three main sections: Activation, Dance, and Release. We focus on the relationship between architectural structures and musical melodies, creating a dynamic and lively atmosphere through light and shadow effects synchronized with the music. In the Activation phase, we gradually enhance the sense of energy using the interplay of light and architectural structures. Bright colors and strong contrasts in light and shadow spark curiosity and desire, guiding the audience into the immersive light and shadow environment. The Dance phase emphasizes the synchronization of light effects with the rhythm of the music, creating fast-changing and dynamic visual effects that captivate the audience. The Release phase is the climax of the show, breaking the conventional constraints of architectural structures to make the visuals "fly." Through the use of bright colors and dynamic elements, such as dancing light spots and changing shapes, we aim to ignite the audience's inner passion and vitality, achieving a sense of emotional release. This Mapping show combines architectural elements with visual aesthetics, focusing on artistic expression and visual impact. We aim to create an impressive and visually stunning Mapping show. Using both 2D and 3D techniques, we hope to provide the audience with a feast for the senses, blending visual and emotional experiences seamlessly.
